• by Fern Siegel , June 19, 2025

Arts & Letters has a new account: It was named FanDuel Sportsbook’s lead creative partner.

First work for the online gambling company is expected before the NFL season kickoff on Sept. 4.

Previously, Wieden+Kennedy had the client for four years.

“In Arts & Letters, we’ve found a strategic and creative partner who shares our commitment to innovation, our passion for sports, and our love of fans,” said Mike Raffensperger, president of sports at FanDuel.

Charles Hodges, executive creative director at Arts & Letters, added: “Their invitation to build work that helps make the world of sports be even more entertaining than it already is represents exactly the kind of challenge we love to take on.”

The Arts & Letters' client work includes Google Cloud, Google Chromebook, NHL on ESPN and Tito's Handmade Vodka. The agency helped launch ESPN Bet in 2023, though it no longer has the account.