Support for companies and brands promoting LGBT+ rights has softened globally, while opposition to such initiatives continues to rise, according to new research from Ipsos released as part of its 2025 LGBT+ Pride study.
The survey, conducted across 23 countries, found that just 41% of people support brands actively promoting …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.