'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young Adults

As the summer of 2025 kicks off under the lingering cloud of economic uncertainty, young Americans are approaching the season with a mix of muted rebellion, emotional ambiguity and a focus on living in the moment, according to new research from CivicScience.

Last year’s so-called “Brat Summer” -- a cultural …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications