Supercell has launched a campaign
for mo.co,
its latest role-playing game.
Callen's creative consists of three films inside the mo.co universe — from TED Talks parodies to action content. The work was directed by Agile/Jojx’s Zac
Ella.
“The worlds had to feel lived-in and real, even though they’re totally surreal. Even the monsters got manicures. We went absurdly deep on the small stuff – because fans
notice everything,” Ella said.
Three spots comprise the campaign — here, here and here — running on digital and fan feeds.
“We've poured our energy and chaos into making it feel real, blurring the line between game and life. It's not just a game – it’s a living, breathing start-up. And we’re
just getting started,” added Craig Allen, Callen CCO.
advertisement
advertisement