• by Fern Siegel , July 18, 2025

Haberman has won creative and media lead for Dole Whip after a competitive review.

The Minneapolis agency created a summer campaign for two new flavors — pineapple and mango — that features six-, 15- and 30-second animated spots. It runs across Connected TV, YouTube, streaming audio, paid social, programmatic display and influencer partnerships.

“Dole Whip is a pioneer in the frozen-treat category, with a strong fan base and tremendous potential for growth,” Doug More, chief commercial officer at Haberman, told Accounts on the Move. "We're excited about the opportunity to deepen our partnership, leveraging the brand's strong affinity and in-market presence to drive the sales performance that unlocks national growth."

Inspired by vintage cartoon animation, a happy animated pineapple skates, dances and sings his way through a magical world, inviting people of all ages to “Have a Dole Whip Day.” An original jingle and upbeat visuals capture Dole Whip's appeal.

“‘Have a Dole Whip Day’ campaign is all about bringing a happy, sunshine feeling to everyday life,” added Mike Secor, vice president, marketing for Dole Packaged Foods.

Haberman's client work has included Traditional Medicinals, Affinity Plus, Organic Valley and Volvo.