Cheil North America has formed a new media agency that combines the media assets of McKinney and LWD (AKA Lockard and Wechsler Direct), a direct/performance marketing company that McKinney acquired earlier this year. 

The new entity, dubbed Attention Arc, combines the proprietary tech stacks of both entities and has a team of over 150 media specialists and over $500 million in annual media billings.

Clients include include Sherwin-Williams, Nikon, Endurance, University of Maryland, Tommy John, Burlington Stores, Qunol, Cuisinart, Posh, Pulte Group, Shoe Show and Texas Pete.

The new shop will be led by Swapnil Patel (from McKinney) and Asieya Pine (from LWD) serving as co-presidents.  

Patel and Pine report to Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian.  

Other Attention Arc leadership team members include: 

Ben Speight: EVP - Media Strategy & Client Services 

Cristina Ferruggiari: EVP - Media Investment & Optimization 

Carolyn Sura: EVP - Broadcast Investments  

Tyler Hudgins: EVP - Data Analytics & Technology 

Leslie DeMent: EVP - People & Experience