Havas has acquired Spanish digital performance and ecommerce strategy agency Tidart for an undisclosed sum.  

Headquartered in Madrid, Tidart, founded in 2012 will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce practice, Havas Market. It will also continue to be led by CEO Antonio Ramirez.  

The agency’s team of 40+ will relocate to Havas Village Madrid offices. 

Havas said the move would further strengthen its global performance and e-commerce capabilities. 

Tidart  says it leverages proprietary technology to optimize advertising investment in channels including SEM, SEO, Social Ads, Programmatic Display & Video, and more.  

 
Pictured above (l to r): Óscar Dorda, business managing director, Havas Media Network Spain; Antonio Ramírez, CEO, Tidart; Jorge Irizar, Global COO and CEO, Havas Media Network Spain.