• by Fern Siegel , July 25, 2025

EVs and Elon Musk have been popular/unpopular, depending on the political news. But new spots for Veloz posit the vehicles as a boon to consumers: a lower total cost of ownership, home charging, savings on gas, and daily and long-range capabilities.

To push that message, the "Electric for All" campaign is the first and largest nonprofit-led, brand-neutral EV education campaign in the U.S., backed by $43.5 million in funding from Electrify America. There are four spots, including here and here. 

Creative by The Shipyard agency, the work isn't a traditional sales pitch. Rather, it explains the range of EV options and the benefits it offers consumers, with simple language and clean graphics.

Timing is crucial: Government rebates are valid until Sept. 30 — new cars: $7,500 / used cars: $4,000).

The spots are voiced by Nick Offerman of "Parks and Recreation."

The campaign runs across linear TV, digital, CTV, audio and OOH. It taps into partnerships with NBCU+Telemundo, Disney + ABC and TelevisaUnivision throughout the year. ElectricForAll.org is a multilingual hub available in 15 languages, including English and Spanish.

Offerman said: “Weaning our civilization off of fossil fuels is the obvious path forward to choose, if we want to be responsible to ourselves and future generations in the way we steward our planet’s resources.”