• by Fern Siegel , August 18, 2025

Sparkling water Spindrift named The Brand Guild as its agency of record after a competitive pitch.

The agency will handle influencer marketing and PR for Spindrift as it expands its product line. Financial terms were not disclosed.

Jayne Sandman, Co-CEO of The Brand Guild, said Spindrift's “real ingredient focus and do-things-the-hard way ethos aligns incredibly well with our brand portfolio.”

The Brand Guild’s roster includes Sweetgreen, Open Table and Jeni's Splendid Ice Creams.

The agency has offices in Washington, D.C., and New York.

Spindrift was founded in 2010 in Charlestown, Massachusetts.