Financial services giant Mastercard has named WPP Media as its global media agency leading media strategy, planning, and buying after a formal review. The firm previously worked with Dentsu’s Carat on the business.  Estimated spending on the account last year was $180 million according to COMvergence. 

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.  Interpublic’s McCann remains the company’s creative agency of record. 

Mastercard issued a statement: 

“As Mastercard continues to evolve — and to refine the future of marketing in an AI- and data-driven era — we’re expanding the role of our media partnerships to take on a new shape and support more integrated business needs. That’s why we’ve made the strategic decision to partner with WPP Media to lead our media strategy, planning and buying across more than 70 international markets.   

“WPP’s powerful global reach and advanced AI and data capabilities—along with their connected approach across paid media, social engagement and business enablement—will help us drive greater impact across our entire marketing ecosystem. “