• by Fern Siegel , August 19, 2025

Global ad/marketing agency PMG, has appointed Matt Dailey as head of analytics and measurement, EMEA.

Dailey reports to Dayle Magill, vice president, client operations and data services. He is based in London.

Dailey has two decades of industry experience working with top brands. At PMG, he’ll service the agency's client base, which includes Apple and Tory Burch.

He has held various senior posts, including chief performance officer at Havas Media Group, as well as a management consultant for Effective Media Consulting. Dailey also worked at Performics and Zenith as head of performance.

Edward Grice, managing director, EMEA at PMG, said the new hire would “bring a wealth of experience and a strategic focus to our EMEA analytics practice, helping shape how we scale data-driven measurement as a core growth driver in the region.”

In recent years, the agency expanded its reach in the U.K., acquiring the RocketMill agency.

PMG client work includes Best Western, McAfee, SurveyMonkey and Lilly Pulitzer.