Fried chicken chain Jollibee is jumping on the
popularity of international women-led music groups with its latest collaboration and merch drop.
The Filipino-founded QSR has joined forces with girl group Katseye, the six-member
international pop group known for its diversity and for blending Western sounds with K-pop aesthetics.
Jollibee tapped pop culture media company Complex to release an exclusive co-branded
merchandise drop on Aug 15.
The Jollibee x Katseye collection includes the Shared Dream Tank Top, which is described as capturing “the bold energy of Eyekons [Katseye fans] chasing big
dreams across galaxies with a Jollibee twist.” Also available is the Chickenjoy Gnarly Box Tee, which is a heavyweight black T-shirt, and the Double Drop Denim Tote.
The new items
are available while supplies last exclusively at Complex.com.
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Per the brand, this collection is just the first drop in the collaboration, with more to come including food items and
limited-edition collectibles, which will be announced via Jollibee’s social media platforms.
“[P]artnering with Katseye, a group that deeply resonates with a diverse, global
audience and embodies such positive energy, is a perfect match for our brand. Their passion and vibrant spirit align seamlessly with our heritage of fostering community and happiness,” says Luis
Velasco, senior vice president and marketing head at Jollibee North America, in a press release.
Katseye members are Daniela (Cuban/Venezuelan-American, from Atlanta); Lara (Indian, from New
York City); Manon (Ghanaian-Italian, from Zurich); Megan (Chinese-American, from Honolulu); Sophia (Manila, Philippines) and Yoonchae (Seoul, South Korea). The group has over 10 million monthly
listeners on Spotify, two million followers on TikTok and 1.2 million followers on Instagram.