• by Sarah Mahoney , Yesterday

While luxury’s lost luster isn’t news, the latest ranking of fancy favorites shows just how fast the slowdown is rewriting shopping lists.

Old favorites are making a comeback, with Miu Miu returning as the hottest brand of the second quarter, according to the new Lyst Index. And Burberry, which hasn’t made the list in over a year, is back, jumping into the 17^th spot, likely fueled by “a resurgent ‘cool Britannia’ vibe, supported by a strong festival campaign.”

Birkenstock is also new to the list this quarter, at No. 19.

The Lyst Index is a quarterly ranking compiled from data on 160 million shoppers each year, measuring shopper behavior, including searches on and off the platform, product views, and sales. It also incorporates social media mentions, activity, and engagement statistics over three months.

Versace, Loewe, Coach, Bottega Veneta, and Alaia all gave up ground.

A common theme is that current financial fretfulness has pushed luxury buyers toward “small things that offer emotional resonance without high financial commitment,” including standout accessories and footwear. These “lower-lift, high-impact purchases — took center stage as expressive vessels of identity, proving that miniature buys can make major statements.”

The Row, for example, clocks in at No. 6, rising two places, thanks to the popularity of the Dune sandal, a $690 flip-flop. Searches climbed 162% after actor Jonathan Bailey wore the shoe at a press appearance. “Viral visibility reframed the once-basic shoe as a fashion-forward summer staple — proof that simplicity, when styled right, can carry surprising weight,” the report noted.

Not surprisingly, that made the sandal No. 1 on the “Hottest Products” list, followed by a Skims tank top, Adidas Classic Sprinter Shorts, and Miu Miu’s suede loafers.

Consumer caution has already significantly disrupted the luxury marketplace, according to Bain & Company's most recent analysis of the luxury market. It says the category is facing its most turbulent moment in 15 years. So far this year, sales of luxury products have fallen by 3%, and Bain estimates that 50 million consumers have fled the category.