• by Fern Siegel , 6 hours ago

For World Princess Week, Disney is debuting "Create Your World Campaign."

Fallon produced the work that celebrates Disney princesses, set at an elaborate and magical party.

The brand spot "All Princesses Make Magic"  touts the wonder of imagination and the shared experience between sisters, as well as mothers and daughters. 

The campaign is running on broadcast, YouTube, Disney+ pre-roll and social. It was directed by The Fridman Sisters.

The title music is the memorable "Be My Guest" number from "Beauty and the Beast," with an arrangement by Jacob Collier. The work includes images from many Disney movies. The dad (Santino Fontana) is dressed as famous princess sidekicks, such as Louis from "Princess and the Frog," Hei Hei from "Moana" and a footman mouse from "Cinderella."

"Every child has a favorite princess, but in this piece, all are invited to the party. This magic flows through the campaign, woven into every shot with unexpected nods to each princess," said Leslie Shaffer, CCO at Fallon. “It’s an added layer of nostalgia that hits harder now more than ever."