• by Teresa Buyikian , 8 hours ago

Bud Light’s latest giveaway in its summer “Grill Like a Pro” campaign takes tailgating to an entirely new level.

In a partnership with Traeger Grills, the brand has created the “Traegerator,” described as a “keg-meets-grill machine that keep your Bud Light ice-cold, meats smoking hot and playlist vibing all tailgate long.” The first-of-its-kind creation, a sort of kegerator meets grill, has a beer tap, “top-of-the-line” speakers and full Traeger grill surface.

Bud Light will give away one Traegerator in a contest that starts today. The brands are promoting the giveaway with a one-and-a-half minute online spot, featuring footballers (and Bud Light partners) George Kittle and Baker Mayfield.

The spot, seen here, is a styled after old-school informercials, opening on Kittle and Mayfield dreaming of a grill that dispenses beer, and a kegerator that grills. But their dreams become a reality with the unveiling of the Traegerator (which is also made to resemble the blue Bud Light can), at the duo’s tailgate party. A super catchy jingle follows, with lyrics like “It’s got Bud Light and a kegerator, tell other grills to ‘see you later!’” and “It’ll fill your cup and smoke your meats. All you gotta do is drink and eat.”

“Bud Light and Traeger Grills have long been staples of the tailgate experience, making it a no-brainer to join forces and create a device that makes tailgating even easier for our fans to enjoy as part of our ‘Grill Like A Pro’ campaign” says Todd Allen, senior vice president of marketing for Bud Light at Anheuser-Busch, in a release.

Consumers can enter the sweepstakes to win their own Traegerator on Instagram. The brand is also promoting the collab via its other social platforms on X and Meta.