Landor, a WPP brand consultancy, has appointed Marina Ammirato as managing director, New York.

She reports to Nicky Bell, president of the Americas. Ammirato is charged with expanding the consultancy’s offers in design, experience, governance and measurement.

According to Bell, differentiated brands helps insulate from market volatility and drives growth, which led to Ammmirato's hire. She called Ammirato “a culture builder and a commercial driver in equal measure. With her strategic background and deep client experience, she knows how to turn big ambition into business transformation.”

Previously, Ammirato worked as the executive director, leading growth and engagement in the U.S. for Wolff Olins. Before that,  she spent 14 years at Redscout, ending as Chief Client Officer and leading marquee strategy engagements.

“Landor is redefining the role of brand in business — moving it from the margins to the center of company strategy,” added Ammirato.

Landor's client work has included the New York Golf Club, Syensqo, Kellogg's and Lobos 1707.