Stagwell’s PRophet, a comms tech suite of AI-powered software and services that the company markets to the PR industry, has appointed Tony Sardella as its global CEO. He succeeds founder Aaron Kwittken who left earlier this month for a new role at FGS Global, the communications firm that WPP sold to KKR last year. 

Sardella is tasked with driving PRophet’s continued expansion and innovation. He will also continue his role as head of predictive analytics at sibling agency Allison Worldwide.  

The PRophet platform is part of Stagwell’s Marketing Cloud, which provides AI-driven products to help clients with market research, media activation, campaign tracking and other capabilities. 

PRophet Media Intelligence delivers global media monitoring and insights, PRophet Earn uses generative and predictive AI to identify and engage journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.