• by Fern Siegel , Yesterday

Brand agency DesignStudio has rebranded as Further. The change comes after creative studio Pixel Artworks and motion design specialists Analog joined the company.

“We’re already seeing that with advances in technology it’s become easier to create large volumes of emotionless content and experiences — in the future this is only going to intensify," Paul Stafford, Further CEO, told Agency Daily. "We’ve created an agency that blends the world’s best creative talent with technology, and focuses on creating defining moments for brands to cut through this noise and become a cultural force.” 

The company has offices in New York, London and Dubai and focuses on brand strategy and visual identity. Work includes Airbnb, Riot Games, EA Sports and Eurostar.

“We can now apply our collective creativity to help clients across brand, campaign, experience, digital and production. By partnering with brands in all these arenas, we’re able to help them identify and realize the critical moments that will drive impact, building customer advocacy, fandom and ultimately love,” adds Stafford.

The name change dovetails with senior promotions in the New York office, which claims recent wins of Uber, Virgin and Four Seasons. Magali Johnson has been promoted to senior client director, as Joe Hewitt is upped to senior strategy director. Eric Ng has been named partner, while Richard Swain takes on a new global role overseeing market strategy.

“We’ve built real momentum in the U.S., partnering with some of the most ambitious brands out there,” said Ben Wright, managing drector. “These leadership moves reflect the scale of our ambition. As Further, we’re not just growing, we’re building the next-generation brand partner helping brands show up powerfully in the moments that matter most.”