• by Tanya Gazdik , 11 hours ago

Mars’ Temptations cat treats is partnering with People to continue its mission to show America just how irresistible cat dads truly are.. 

After months of campaigning, feline fathers are finally getting the green flag recognition they deserve with a brand-new category in this year’s highly anticipated Sexiest Man Alive Readers’ Choice Poll. 

Readers can now cast their votes and share with all the cat (and cat dad) lovers in their lives before the poll closes on Oct. 13. The winner of the Sexiest Cat Dad title will be announced in People’s Sexiest Man Alive Readers’ Choice Results Nov. 7 print issue, which hits newsstands on Oct. 31.

Temptations first called on People to recognize sexy cat dads via a campaign back in the spring, according to Marketing Daily.  

The brand partnered with reality TV star Kordell Beckham ("Love Island USA”) to appear with his cat Milo on several attention-grabbing billboards around New York’s Times Square.

Each billboard featured a QR code driving fans to an open letter from Temptations to People, calling on the magazine’s editors to “stop overlooking and finally acknowledge the irresistible appeal of cat dads and give those sexy dog dads a run for their money.”

A recent study conducted by the brand found that 63% of Americans agree that men who own cats have been unfairly stereotyped by society, while two out of three Gen Z adults believe cat dads make better boyfriends. 

Consumers can go to TemptationsTreats.com/catdads or follow the brand on Instagram, TikTok and Facebook for more information about the contest.