Longtime marketing consultant Greg Paull, co-founder of R3 Worldwide is out with a new book that challenges marketers to strengthen internal structures rather than rely on agencies or other external fixes to drive growth. 

The book, Marketing Inside, (Amplify Publishing) features case studies and interviews with 10 big league CMO’s and discusses their plans for major marketing transformations within the next year and recently completed transformations. 

The book  is scheduled for release on Amazon this week and will be available in bookstores in October. 

Top marketers from Coca-Cola North America, L’Oreal Groupe and Mastercard are among those interviewed for the book.  

This is Paull’s latest book. Earlier works include Global CMO and China CMO. 

MediaSense acquired R3 last year and Paull now serves as president-global growth at MediaSense.