Marketers must optimize their brands for
discovery through chatbots and generative AI as they once did for internet search, according to new research
from Acosta Group showing how quickly artificial intelligence is reshaping shopping behavior.
Released ahead of Groceryshop 2025, the firm’s AI Shopper Study warns that brands slow to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.