Seattle based ad agency Copacino Fujikado is partnering with the Medill Spiegel Research Center at Northwestern University to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI for clients. 

According to the agency the collaboration will encompass year-round projects where it will work with The SRC faculty, fellows, and students on ongoing consumer research projects. 

Teams will co-author content like quarterly consumer insight studies and webinars showcasing applied research and best practices. 

The first co-written paper, “Recipes for Success: How CPG Brands Can Cook Up Better Results with GenAI,” will be released next month. 

The SRC regularly collaborates with major industry players including Google, Nielsen, Publicis, and Mondelez, and has been featured in the Harvard Business Review and other top academic journals.  

"This partnership with The SRC allows us to bring world-class academic research directly into the work we do for clients every day,” said Scott Foreman, Copacino Fujikado CEO. 

“This collaboration opens new doors for our faculty and students to engage directly with evolving marketing challenges,” said Ed Malthouse, Research Director of the Spiegel Research Center.