• by Colin Kirkland , Yesterday

To boost business growth on X and fuel its struggling advertising business, the social-media platform is making changes to its “Verified Organizations” subscription offering, splitting the designation in two -- introducing “Premium Business” and “Premium Organizations.”

Bifurcating the platform's professional subscription verifications is intended to officially separate verified businesses (via a gold checkmark) from verified government and multilateral organizations (via a grey checkmark).

With the split, X will introduce more tools and resources for Premium Business subscribers, depending on which tier they pay for.

The Premium Business Basic Subscription costs $200 per month and provides businesses, non-profits, interest groups and political parties with features and resources including a a gold checkmark, “priority support,” hiring help, SuperGrok access.

The Full Access tier costs businesses $1,000 per month and includes affiliates, impersonation defense, priority handles, and “VIP support.”

The Enterprise Tier will offer advanced tools, account management and support for a business's unique goals, according to a recent X blog post.

Premium Organizations will cost subscribing government organizations -- “from local municipalities to national agencies and multilateral organizations” -- $1,000 per month.

Organization subscribers will have the option to add as many affiliates as they want. “For example, a government can affiliate its departments, officials, or other entities,” X’s post explains.

For a limited time, X notes that subscribers to either plan can receive 100% of their subscription cost in the form of advertising credits.