Design and technology agency Huge has acquired creative studio Both&Yes for an undisclosed sum.  

As part of the acquisition, Both&Yes co-founders, Ken Frederick and Michael Lin, will join Huge as Executive Creative Directors. The Both&Yes brand is being retired. 

Both&Yes has worked with companies including Google, YouTube, Harry’s and financial services company Robinhood.   

Prior to co-founding Both&Yes, Frederick, a 20-year industry veteran, was Head of Creative, Experiences and Brand Design within Google Brand Studio.  

Lin also served at Google Brand Studio, as well as at Landor, Robinhood, Wolff Olins, and MetaDesign.  

Late last year Interpublic sold Huge to AEA Investors, which subsequently merged Huge with another agency, Hero Digital.