Intuit Inc. has unveiled several changes to its
Mailchimp platform, including enhanced Shopify integration and SMS capabilities and an upgraded email template library.
The aim is to extend marketers' impact "far beyond the peak holiday
shopping windows,” says Diana Williams, vice president, product management at Intuit Mailchimp.
The enhanced Shopify integration provides
deeper behavioral insights and new triggers such as product views, page views and search terms.
In addition, retailers trying to reach customers in the U.S., U.K., Australia
and Europe can do so from a single Mailchimp account.
A recent QuickBooks study found that 65% of consumers plan to use their phones to browse, compare prices and buy
gifts this holiday season.
One Mailchimp user is Connor Swegle, CMO and co-founder of Priority Bicycles, who says the integration helps to easily track revenue increases of the
initiatives.
The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant
competitive advantage," Williams says.
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