TBWA\Media Arts Lab
(MAL), Apple’s global creative agency, has promoted Matt Paterno and Parker Adame to group creative directors.
Their expanded responsibilities include overseeing various teams and
shaping the creative vision for Apple cross-platform.
Based in Los Angeles, the duo report to Brent Anderson, Global Chief Creative Officer.
Both staffers have been with the
agency for more than seven years and produced acclaimed ads, such as the privacy campaign "Flock," "Heartstrings," about hearing-aid features, and "Jump" for Airpods Pro.
“Matt and
Parker represent the best of what Media Arts Lab stands for — relentless creative appetite, meticulous craft and an unwavering commitment to making impact for Apple,” added
Anderson.
Prior to joining Media Arts Lab, the pair worked at TBWA\Chiat\Day, where they created award-winning work for Gatorade.
“For us, this promotion isn’t just
recognition — it’s a reminder of what’s possible when a team moves with shared purpose. From here, our focus is on building space for great work and great people and shaping the
department into a place where everyone can grow,” said Paterno and Adame.
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