• by Fern Siegel , Yesterday

Brian Hoar has been appointed to a new role at Tux Creative House: Chief Growth Officer.

Hoar brings 20+ years of experience in brand-building and business development. Previously, he spent a decade as partner at R&R, the agency that created “What Happens Here, Stays Here” campaign for the Las Vegas Convention and Visitors Authority.

His R&R global brand experience includes Anheuser-Busch, the National Hockey League, Discover Puerto Rico and Hyatt. He also led the strategic acquisition of CMV/R&R in Mexico City.

Tux CEO Dominic Tremblay said: “Brian has helped to elevate and build the bottom lines of some of the world’s most iconic brands across the agency and client side of the business. He is fluent in knowing how to leverage the challenges and opportunities today’s global brands face in a time of extraordinary complexity and change.”

Prior to his leadership role at R&R Partners, Hoar spent six years as publisher and SVP sales-marketing at Playboy Enterprises. His career began at Crispin Porter + Bogusky. 

The agency, founded in 2010 by Tremblay, a former brand director at L’Oreal, and Ludwig Ciupka, a fashion photographer, is based in Santa Monica, California. The agency’s clients include Ralph Lauren Fragrances, Maybelline NYC, W Hotels, Nike and Converse.