Advertisers are finding new reasons to celebrate
this holiday season: a growing share of shoppers are planning to buy gifts for themselves.
A new report from consumer insights firm CivicScience shows that 28% of holiday shoppers expect to treat
themselves this year, with another 24% still undecided, nearly double the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.