• by Fern Siegel , Yesterday

Former Saatchi & Saatchi creatives Malaika Danovitz and NaomiMersky have launched two., a micro-agency designed to  streamline executions. 

The agency offers strategy and research, an array of creative services and full production options, from AI creation to corporate videos. 

Danovitz, head of creative, told Agency Daily: "We made an agency sprint model that we always wished existed. It cuts out the process and focuses on direct brand collaboration and breakthrough work." Her portfolio includes executive creative director for Procter & Gamble, Clorox, Chase Bank, Subway and Intel. Agency stints include Havas, Dentsu McGarry Bowen and Publicis.

Given their experience in rebrands and global campaigns, the partners see two. as a new kind of agency reshaping creative output. Their goal is to replace inefficiencies with direct access to senior talent.  

With experience spanning global campaigns, rebrands and emerging platforms, Danovitz and Mersky are positioning two. as a new wave of agencies reshaping how creative and real-time responsiveness best serve clients.

Two. is current working with a start-up skin-care brand about to launch a product and a few unnamed others in the pipeline.  

Mersky, head of strategy & research, whose account work includes Cheerios, DQ, eBay, KFC and Purina, added to AD: "Great work shouldn't feel like work. We don’t follow a prescribed process. Instead, we read the room, trust our instincts and respond to what the moment actually needs. That’s where the magic happens."