
People Inc., the former
Dotdash Meredith, is partnering with SurvivorNet to provide health-related video content.
To start, more than 100 hours of SurvivorNet videos will be integrated into
People’s health products, Verywell Health and Health.
In addition, the two firms will jointly develop custom content for healthcare and non-healthcare brands.
SurvivorNet,
a cancer information and storytelling platform, streams content on its website and SNTV. It now seeks to leverage People Inc.’s sizable capabilities to reach more patients.
This content
will provide patient-centric stories that provide practical support to patients and other types of content, including videos on lifestyle.
“We can provide the scale of
distribution for those [SurvivorNet] videos so we can reach even more patients than before,” says Alysia Borsa, chief business officer and president of lifestyle, health and finance
at People Inc., in a statement.
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In addition, consumers can access content on People’s other platforms, including People.com and EatingWell.
This collaboration is
also part of a strategy for People Inc. and its brands to ramp up their video content.
Both sides came together quickly, says CEO Steve Alperin.
In September, Prostate Cancer Awareness
Month, SurvivorNet rolled out Men Beating The Odds, a 12-part series hosted by Emmitt Smith, Pro Football Hall of Famer.