Independent media agency Brainlabs has appointed TikTok and media agency veteran Dan Connor as managing partner of U.S. Retail.  

The role is new, and the appointment marks the beginning of an organizational shift at the agency where managers will oversee client verticals.  

Connor is the first category leader to be announced. He joins Brainlabs following a five-year stint at TikTok where he worked with retailers on consumer behavior and social commerce strategies.  

Earlier he held planning and strategy roles at several media agencies including WPP’s Mediacom, Omnicom’s OMD and Interpublic’s UM. 

Brainlabs’ retail client roster includes Bealls, Walmart Canada, Noble Panacea and Skechers.