• by Fern Siegel , 5 hours ago

Droga5, part of Accenture Song, named Rafael Rizuto as Chief Creative Officer of New York and the Americas. Based in New York, he begins his duties in January.

Known for making brands culturally relevant, Rizuto will leverage the broader Song network while utilizing the creative talent in the regions.

"Few agencies have redefined what we do the way Droga5 has. We’re at a pivotal moment for our industry, where the role of creativity is being challenged. I believe with all my heart that our creativity at Droga5, amplified with the technology expertise of Accenture Song — is what will set us apart.”

Previously, the 20-year Brazilian ad vet, who is also an art director, served as North American Chief Creative Officer at Ogilvy. This year, Ogilvy's Dove’s “Get Unready” campaign, which he led, won Gold at the Cannes Lions.

He also held senior posts as Dentsu Creative CCO for U.S. and Hispanic LATAM, BBH U.S. CCO and founder and CCO of his own San Francisco agency, TBD. 

“As we continue to build something new across the globe, Rafa will be a key player in reinventing Droga5 New York as well as harnessing the best of what our team in Brazil can offer to the Americas as a whole. This is going to be a great new chapter,” said Mark Green, Global CEO, Droga5.

Droga5's client work includes Bosch, Coors Light, Paramount+ and Levi's.