• by Ray Schultz , Columnist, Yesterday

Call it what you will—used, second-hand, vintage or circular—but pre-loved fashion is now a hot sales category, especially among younger shoppers. And Condé Nast is partnering with eBay to hasten sales and awareness. 

eBay will serve as the Pre-Loved partner of Condé Nast. The arrangement will include Condé Nast brands such as Vogue, GQ, Vanity Fair, Wired, Architectural Digest, Teen Vogue, and Glamour across the U.S., UK, and Germany.

The collaboration is designed to attract a new generation of consumers to pre-loved shopping via the eBay marketplace, and to make it sustainable and aspirational. 

The arrangement builds on several prior collaborations between Condé Nast and eBay, including three Met Galas, Vogue World events in Paris, Hollywood, and London, and the inaugural Vogue Vintage Market. Then there was the eBay x Twiggy campaign that was launched in 2023 as part of Vogue World London.  

“This collaboration reflects our shared vision to inspire a new generation to embrace vintage and pre-loved as a defining expression of personal style,” says Doug Grinspan, chief business officer, US sales & global key accounts, Condé Nast, in an announcement.

Of course, shoppers are driven not only by the charm of older fashions but by price. They will find out if pre-loved costs are inflated.

But here is the main value. 

“eBay offers an unparalleled selection of pre-loved fashion, making it easy for shoppers to uncover extraordinary pieces with rich stories and unique provenances,” says Emily O’Hara, vice president, global brand marketing, eBay. . “Condé Nast shares this passion for pre-loved and vintage, and its power to inspire more mindful, sustainable style. With this partnership, we’re championing a more circular fashion future.”