Independent marketing agency Acadia has been selected by Mission Pet Health as its media & analytics AOR.  

The selection followed a formal RFP process involving several agencies. The incumbent was Atlanta-based Cardinal. It wasn’t immediately clear if Cardinal participated in the review.   

Mission Pet Health is one of the leading veterinary care organizations in the U.S., formed by the merger of Southern Veterinary Partners and Mission Veterinary Partners earlier this year. It operates over 840 locations in 41 states.  

Acadia's remit includes growing Mission’s client base as well as providing analytical insights through Acadia Analyze, the agency's proprietary AI-powered analytics platform. 
 
“We were looking for a partner that offered a fully-integrated approach to our media ecosystem from tactical search to more expansive analytics,” stated Maria Harper, senior director of Enterprise Marketing. “Acadia delivers all that and demonstrated a deep understanding of how to grow the hundreds of individual hospitals in our network.”  

“Not only are we big pet lovers here but we also have developed a specialized approach to helping retail-facing brands with multiple locations build traffic-driving local campaigns that bring in consumers,” stated Acadia CEO & co-founder Jared Belsky.  

The award is the latest in a string of new business wins for the agency this year. In September it was named media and social agency for Perkins Family Restaurants. Earlier it won assignments from Belkin, Puma, Ergo Baby, Cybex, Kidde, and more.