The Out of Home Advertising Association of America (OAAA), together with leading programmatic platforms including Broadsign, Perion, Place Exchange, VIOOH, Vistar Media have introduced the OAAA Programmatic OOH Transparency Pledge. 

According to the group, the pledge is a “unified set of principles designed to highlight the high standards that programmatic OOH adheres to and ensure trust and clarity in every transaction.” 

The group said it drew “inspiration” from the IAB’s Quality Assurance Guidelines (QAG), and asserts that its own pledge “formalizes OOH’s long-standing reputation as a high-integrity, brand-safe medium. 

Key elements of the pledge include:  

• Accurate & Honest Inventory Representation: Truthful disclosure of media attributes such as location, screen type, venue category, and audience data. 
• Equitable Transaction Processes: Fair, unbiased auction mechanics and bid mediation. 
• Transparent Economics: Full disclosure of costs, fees, and auction logic. 
• Reliable Campaign Reporting: Accurate delivery of impressions, spend, geographies, and performance metrics. 
• Transparent Data Access: Access to detailed transaction-level data for buyers and sellers. 

The pledge prohibits hidden fees, undisclosed arbitrage, inventory misrepresentation, bid caching, auction manipulation, and owner favoritism without disclosure. 

“OOH has always stood apart as a high-integrity, brand-safe medium,” stated Anna Bager, President & CEO of OAAA. “By introducing the Programmatic OOH Transparency Pledge, we are formalizing that reputation and giving buyers, agencies, and platforms clear principles they can count on. This is about ensuring every programmatic OOH transaction is grounded in trust, accountability, and the confidence that investments are delivering real value.” 

Other programmatic platforms within the OOH ecosystem are invited to sign up, per the OAAAA. Their also invited to complete a voluntary “self-attestation,” which the group explained, “fosters accountability across the industry without requiring formal audits.” 

The group said that by adopting the pledge, “the industry takes a decisive stand against the inefficiencies and pitfalls that have eroded trust in other digital channels, ensuring programmatic OOH remains a trusted, high-value, and competitive part of the media mix.  

There’s more to come, said Patrick Dolan, Chief Operating Officer, OAAA. “As a next step, OAAA will lead a taxonomy alignment project to refine and streamline the nomenclature used across the industry, encouraging adoption of a common framework for transacting OOH across all buying methods, including programmatic platforms, ultimately driving industry unity and consistency. We’re grateful to all the members who contributed their expertise and collaboration to drive brand safety and transparency to this growing area of out of home.”  

See more about the pledge here.