• by Ray Schultz , Columnist, Yesterday

Email marketers are being offered a new way to determine where their messages land.  

EmailWarmup.com has debuted a Chrome extension that shows where emails have hit — e.g., in the inbox, promotions tab or spam folder — across Gmail, Outlook, Yahoo and other email providers.

The extension adds visual labels to sent emails in the Sent tab. This enables senders to see which communications arrived in inboxes, as opposed to those that were filtered. 

This tool eliminates processes — i.e., logging in to multiple accounts — to determine placement, and replaces traditional prediction-based tests, according to EmailWarmup.com. 

"Marketers have operated in the dark long enough," says Daniyal Dehleh, CEO of EmailWarmup.com. "This extension reveals what happens after you hit send."

EmailWarmup.com contends that basic metrics like open rates fail to capture complete email deliverability. Companies often discover placement issues only after the campaign has been launched, which threatens revenue.

In contrast, the new tracker identifies issues before they scale, the company claims.  

The technology tests actual delivery rather than predicting potential problems, a distinction that separates it from existing spam checkers.

The extension can be integrated with Gmail, Outlook, and other major email clients. 

The basic spam checker is provided at no cost, but more advanced features are available.