BBH USA is flexing its creative muscle
by adding to its leadership ranks.
Ryan Atkinson joins as head of design, while Alex Booker and Estefanio Holtz have been appointed co-heads of creative.
The new
hires report to Erica Roberts, Chief Creative Officer of BBH USA, who said the trio's “craft, curiosity, and creative firepower will help us build brands with even more cultural impact
and staying power.”
The new additions reflect the agency's banner year, welcoming 15 new brands (Bacardi Rum, Patron, Grey Goose, RC Cola, and Goodyear), winning seven major
pitches, and growing headcount by over 50%.
In addition, Jameson Rossi joins as executive creative director, leading Arby’s creative.
Before joining BBH USA,
Atkinson was group creative director at Jones Knowles Ritchie. He held prior posts at McCann, Frost Design, Proto and BBDO, working with various brands, such as Coca-Cola, Yahoo and Mastercard.
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Booker makes his return to BBH USA, where he led PlayStation. Previously, he worked as executive creative director at BBDO NY and Mullen Lowe, leading brands such as Neutrogena, Bacardí
and Ford.
Holtz was executive creative director at BBH since 2022. Before his BBH hire, he served as vice president, creative director at McCann New York and worked at Pereira
O’Dell. He has led award-winning campaigns for MINI, Chick-fil-A, Microsoft, and Fifth Third Bank.
“BBH has built its legacy on work that makes people look twice — and
that’s exactly why I’m here, to build a design team whose work zags. Creating systems and identities that are enduring, memorable and unconventional — the only way black sheep
could,” Atkinson added.
(Photo: Booker, Roberts, Holtz, Atkinson)