• by Teresa Buyikian , 7 hours ago

The latest promo from reduced-calorie beer Natural Light helps men who want to escape the sometimes-bedlam of family holidays.

Garageflage, a mix of “garage” and “camouflage,” is a new line of camo-inspired activewear meant to aid wearers in blending into their surroundings. Except instead of the wilderness, these customers are hiding among tools in their garages.

The items feature prints of pegboards, tools, workbenches and other garage implements, “so fans can disappear into their happy place when the holiday chaos hits.”

The head-to-toe outfits are available in three different garage-related themes, each including matching long-sleeve T shirt and pajama pants along with a can coolie. The Tinkerer set features a camo pattern with  “essential tools, adhesives and hardware.” The Gearhead set has custom camo with lubricants, spare parts and metric sockets. Lastly, the Lawn Warrior has a camo print of push mowers, weed whackers and “other grass-kicking weapons.”

“For Natty fans, the garage isn’t just where they grab a cold beer, it’s a sanctuary, a workspace and the perfect escape from the holiday chaos,” says Krystyn Stowe, head of marketing for Busch Family & Natural Family, Anheuser-Busch, in a release. “This collection is a great way to celebrate the garage-loving, beer-sipping problem-solvers in your life."

The collection is available for $85 per set while supplies last. From today through Cyber Monday, the collection will be 15% off. The brand is promoting the Garageflage drop via Facebook, Instagram and X @NaturalLight.

Garageflage isn’t the first time Natural Light has celebrated its customers’ love for their garages. Earlier this year, the brand ran a contest to win a ToolBar, the “space-saving workbench that transforms the garage from workspace to a post-task man cave.”