• by Teresa Buyikian , Yesterday

Mike’s Hard Lemonade is looking to give back to those hardworking fantasy footballers who run the season from their sofas with an endorsement deal all their own.

The “Mike's Fantasy Endorsement Deal,” is for “fantasy commissioners… those who are thanklessly organizing drafts, managing rosters, breaking up shady trades, tracking scores, collecting dues….”

Consumers can nominate deserving fantasy players here through Dec. 9.

The winner, chosen by a panel of company judges along with fantasy football analyst Matthew Berry, will receive a $25,000 check, a “custom championship-style lemon(ade) ring, and a one-of-a-kind letterman jacket” with Mike’s branding and their name stitched on the back.

"Mike's has always celebrated the ones who go hard, whether it's at a tailgate, winning the playoffs or giving it your all on draft night," says Kevin Brady, vice president of marketing, Mike's Hard Lemonade. "Fantasy football is as competitive as it gets, and if you're getting texts about trade collusion from half your league at 2 A.M., you deserve more than just bragging rights."

The brand acknowledges in its press release that this is “the kind of cash—and bragging rights—usually reserved for the pros,” but also that “running your fantasy league is basically a full-time job; it's time someone got paid for it.”

The rest of the winner’s league isn’t left behind; each player who nominates someone will receive a discount code for Mike's Hard Lemonade merch.

The brand is promoting Mike's Fantasy Endorsement Deal via its social media platforms @MikesHardLemonade on Instagram, Facebook and YouTube.