Power tools company Stihl has named The Martin Agency as its
creative AOR.
The win follows a competitive review.
Eric Bjorling, vice president of marketing, Stihl, Inc, said: “Stihl has always been about more than tools. It is about
pride, craft and doing things the right way. The Martin Agency understands where we’ve come from and where we’re going, combining strategic rigor with creative vision to help us get
there.”
The agency is charged with defining a new direction for the company to sustain its relevance for 21st-century customers. The work will include strategy, creative, visual identity
and design, social, activations and production.
“In an increasingly fragmented world, even the best brands run the risk of becoming invisible,” said Michael Chapman, Chief Client
Officer, The Martin Agency. Every touch point will amplify their strong heritage and vision for the future.”
Martin's sister agency, MRM, will handle ecommerce.
The Martin
Agency is part of IPG.
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