Havas announced a new partnership with the F.Y. Eye Nonprofit Co-Lab, a four-month accelerator program pairing New York City nonprofits with creative pros to develop PSA campaigns.  

Previously FY Eye, a non-profit media agency, worked with WPP via a similar partnership. 

Through the Nonprofit Co-Lab, select NYC nonprofits will collaborate with Havas volunteer teams to co-create PSA campaigns that address community needs. 

Efforts include demystifying foster care, combating sex trafficking, championing education in prison and more.  

Over the next four months, volunteers will provide campaign development support. Each final campaign will be showcased across F.Y. Eye’s PSA Network delivering over 5 million impressions per campaign to reach New Yorkers. 

See more about the project here.