• by Ray Schultz , 89 minutes ago

People Inc., the former Dotdash Meredith, has formed a strategic partnership with Meta that will make content from its lifestyle brands available to Meta AI users. 

The company says it is the first lifestyle publisher to make such an arrangement.   

The multi-year deal includes a range of People Inc. brands, including Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, InStyle. The goal is to provide real-time content in such categories as entertainment, home, food, health, and finance.

The arrangement includes attribution and links back to People Inc. websites.

The terms have not been disclosed.  

“Trusted content is the lifeblood of the internet, future AI innovation depends on it,” says Neil Vogel, CEO, People Inc., in a statement. “We’re proud to be Meta’s first lifestyle content partner and to leverage our trust and scale to help people using Meta AI discover the information they need.” 

Vogel continues, “Following our commercial agreements with OpenAI and Microsoft, we are accelerating our partner strategy with AI leaders who are committed to creating a thriving and sustainable internet.” 

People reaches more than 175 million people per month.