Creative agency Imre has appointed Nadine Lafond as its new CEO. The role has been vacant since the departure of Neera Chaudhary in 2023. 

Lafond previously served for 10 years at WPP’s Ogilvy Health, most recently as chief client officer for North America.  

Lafond will oversee Imre’s New York, Philadelphia, and Baltimore offices and work with the senior leadership team—including Christian Bauman, chief creative officer; Greg Voyles, chief growth officer; Maryann Kuzel, precision experience practice lead; and Rob Naddelman, chief operations and business officer. 

The agency said a key priority for Lafond will be expanding the Imre Conversation Converter, the agency’s AI visibility and optimization engine that helps clients ensure their content remains clear, discoverable, and actionable across AI-driven formats. 

“This is Imre’s moment to rethink how agencies create value—with more agility, more consulting rigor, and a deeper focus on innovation and outcomes,” stated Lafond.