Pizza Gravy on turkey? That's
what Boston Pizza believes will spice up the holidays. The theory: Everyone loves pizza.
Mekanism has launched a national campaign.
The integrated creative appears on highways,
malls and online shopping, influencer content and earned channels. Here is the 15-second YouTube video.
The agency also
rolled out a series of playful activations, including Holi-Break ornament gift cards hidden in chaotic public places in Eastern Canada.
“Holiday fatigue is real and all of the
‘holi-duties’ leave people feeling over-scheduled, overwhelmed and over the endless leftovers,” said Ian Barr, SVP/head of strategy at Mekanism Canada. “We wanted to playfully
meet Canadians in those peak moments of seasonal frustration and offer a disarming reminder to take a Holi-Break in a uniquely BP way.
Mekanism Canada's work includes Walter Caesar, Sleep
Country, AGF and Koodo Mobile.
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