Most email marketers probably expected a
quiet day on Friday. Some would spend the day parsing their holiday results, which reportedly are quite strong, while others would take the day off. Certainly, the vendor community would be
quiet.
Not quite. Optimove chose the day after Christmas to announce an enhancement of its email marketing solution, and to reiterate its recent study findings showing that
while email remains the top customer engagement channel, it suffers from delays in time-to-market due to siloed of external teams and email services.
The
solution for this problem?
“By combining industry-leading AI, a strong data foundation, and a UI designed to remove manual
overhead, marketers can replace hours of testing and QA over dozens of static templates with a single dynamic one,” says Shai Frank, senior vice president of product and
GM Americas at Optimove.
advertisement
advertisement
Frank adds that Optimove’s suite is designed to unlock “true personalization at scale across broadcast and triggered
email programs.”
According to Optimove, the enhanced platform provides:
- Flexible data ingestion based on an open data structure that enables
marketers to connect to external data sources
- AI content recommendation agents served by AI agents based on instant customer behavior and historical context
- Universally Triggered Emails –Optimove’s event management engine triggers emails based on external events like game scores, inventory, and price changes
- Email widgets--Interactive components that transform static emails into countdowns, progress indicators, live content blocks, and other dynamic experiences
- Industry
Standard Personalization Syntax built on Liquid. It allows marketers to insert data, apply logic, and structure dynamic content, at scale
Optimove itself is just coming off a
busy season — its email volume grew by +155% and its SMS campaigns by +166%. And it saw 400% growth in mobile interactions.