Ark has named John
deGraft-Johnson as strategy partner. He joins from global consultancy The Upside.
At London-based Ark, deGraft-Johnson will lead strategy across client work and innovation projects.
He reports to agency founders Mat Goff and Mike Wilton.
In his ad career, deGraft-Johnson has worked with top brands, including Disney, Mini, Instagram and Gordon’s Gin. He headed
Google’s annual Year in Search campaign since 2022, featuring a Taylor Swift alliance, and created a viral Amazon Prime Christmas campaign uniting a priest and an imam.
“Doing new
things in a fresh way calls for people both capable and prepared to think about brands and today’s comms landscape in new ways. John's modern approach to creative strategy turns challenges into
opportunity and growth,” said Goff.
Ark's clients include Huel, Magners, Dr.Vegan and Löfbergs.
advertisement
advertisement