• by Fern Siegel , January 9, 2026

Tree Hut, a popular body scrub brand that's recorded a 2.5 million following on TikTok and Instagram, just launched its first omnichannel campaign.

Developed with Bakery, its new creative AOR, the “Uncontain Yourself” rebrand highlights color, texture and sensory experience. The 30-second hero spot "Sugar, Sugar" has a woman showering, as various Tree Hut products sing along to The Archies' tune. Eventually, all bathroom products join in.

The twist is the lyrics: “Ah, scruby, scruby, I am a shiny girl.” 

The rollout includes a broadcast and social push, aided by social creators.