A new report from WPP Media challenges some of the most widely held assumptions in advertising, arguing
that consumer decisions are shaped long before people actively shop, and that reach and attention alone are insufficient to drive growth.
Drawing on a database of 1.2 million consumer purchase
journeys across more …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.