• by Teresa Buyikian , January 15, 2026

The Super Bowl is almost here and, along with it, the now-annual Budweiser teaser.

The brand released the :15 preview of its upcoming spot “Stable,” again featuring the fan favorite Budweiser Clydesdales. Yet this year the horses are joined by a yet-to-be-revealed, significantly smaller character.

In the teaser, seen here, five Clydesdales stand shoulder to shoulder in a stable, when they suddenly hear the rattle of a metal bucket sliding along the ground. As the horses turn their heads to peer in the overturned bucket’s direction, it slowly moves, driven by some sort of small creature underneath. 

A super appears --“Heads will turn” --  hinting at the upcoming reveal. The teaser runs on Budweiser’s YouTube, X, Instagram and Facebook channels.

The new ad marks the 48th year the Clydesdales have been featured in the brand's Super Bowl advertising.

Budweiser is also commemorating its 150^th anniversary with a limited-edition Heritage Can Series 12-pack, now available nationwide. A continuation of the brand’s yearlong “Made of America” campaign, the four designs were created to each represent a different era: the 1950s, 1980s, 1990s and now 2026.  

According to the brand, the cans’ design “answers the call of Budweiser fans who cherish vintage cans and have asked the brand to bring throwback designs back."

And Budweiser’s 150 Sweepstakes gives customers a chance to win an opportunity to attend the official 150th birthday celebration at the St. Louis Brewery, along with related merchandise and vintage Budweiser collectibles.  Consumers can enter through April 1 by scanning the QR code featured on signs and promotional materials in-store or on the contest website.