• by Fern Siegel , January 20, 2026

Morrison has promoted Rebecca Lentz to president, shaping the agency’s operations and client partnerships.

Lentz is approaching 11 years with the Atlanta-based indie agency. Her previous post was Chief Client Officer. During her tenure, she has led national and global brands, including Hooters, NCR Voyix, Yamaha WaterCraft, Zoo Atlanta and Cadence Bank.

Before this, she was marketing manager at Classworks. She began her career at Sliced Bread, working on youth-marketing initiatives.

“My philosophy is rooted in honoring Morrison’s 40-year legacy and our proven ability to marry bold strategy with flawless execution to drive results. Looking forward, our opportunity is to rethink how those strategies come to life. By evolving how we partner with clients on activation, we can create greater efficiencies, smarter budget management, and clearer, more measurable outcomes. This is where Morrison will continue to grow in 2026 and beyond,” Lentz told Agency Daily.

Morrison is a partner in the ICOM network, a global alliance of more than 80 independent advertising and marketing communications agencies in over 60 countries.